Quick Start Guide to Product Strategy

No matter where you are in your career, start flexing that strategy muscle.

Not gonna lie…Product Strategy is f@%king hard work. Why? Because of it’s multidisciplinary nature.

A product is the vessel in which you create change, and it is smack bang in the middle of everything. It enables the business, it creates progress for your customers and is supported by technology and design. Product Strategy is the choices you are making in creating the future you and your team envision.

In short…it is a vital and important artifact in Product Management, and if you don’t have one…sorry to say but you are up shit creek without a paddle buddy.

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So if you find yourself in the above situation, how do you get out of it? Well you’ve come to the right place my friend! Let’s get you started asap into the wonderful world of Product Strategy.

Sort out the Business Strategy

You cannot create a Product Strategy if you do not know where the business wants to go. If…